Project Highlights
At Formative Media, we combine strategic sales consultancy with high-impact content creation to help businesses convert more leads and communicate with clarity.
Our expertise spans direct-to-consumer sales, digital marketing, CRM implementation, and persuasive copywriting — offering tailored solutions that improve conversion rates, streamline customer engagement, and strengthen brand messaging. Whether developing lead-generation campaigns, refining sales processes, or producing content that resonates with target audiences, we focus on practical, measurable outcomes that support business growth.
Explore our portfolio to see how we support independent ventures and small businesses with commercially grounded strategies that bridge the gap between communication and conversion.
Garage Door Distinction
Sales Consultancy
As part of a joint venture under the Garage Door Distinction brand, Formative Media provided end-to-end sales consultancy within the highly competitive UK home improvement sector. Operating as both strategist and practitioners, we developed and executed a direct sales model that converted cold and warm leads into high-ticket installations of bespoke garage door systems.
Industry Transformation Narrative
Continuous Evolution in Media
We partnered with a traditional manufacturing company facing digital disruption to reimagine their brand story. This established industry player needed to communicate their adaptation to technological change without alienating their existing customer base. Our challenge: create a narrative that honoured their heritage while positioning them as forward-thinking.
Content Marketing
Hair and beauty blog and social media strategy
Formative Media was commissioned to deliver a content-led marketing strategy for a well-established independent hair salon seeking to increase its online visibility and convert local search traffic into new bookings. The project focused on using high-quality blog content to establish the brand as a trusted authority while supporting SEO and social media outreach.
Website Relaunch
Copywriting service for a growing online store
Formative Media was engaged to support the relaunch of an independent online store, with the primary objective of improving clarity, consistency, and conversion across its core pages. The client had previously relied on ad hoc product descriptions and inconsistent messaging, leading to poor engagement and high bounce rates. We conducted a full content audit of the existing site before delivering a clean, brand-aligned copywriting refresh
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